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The new account manager : redefining the crucial role of account service in the changing business of advertising / by Don Dickinson.
Publication details: Chicago, IL : Copy Workshop, c2009.Edition: New ed. [2nd ed.]Description: 480 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9781887229371(pbk.) :
- 188722937X(pbk.) :
- HF5823 .D53 2009
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .D53 2009 (Browse shelf(Opens below)) | Available | 5093775 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .C5977 1999 Provocateur : images of women and minorities in advertising / | HF 5823 .D315 1992 The consumerist manifesto : advertising in postmodern times / | HF 5823 .D456 1999 The advertising handbook : make a big impact with a small business budget / | HF 5823 .D53 2009 The new account manager : redefining the crucial role of account service in the changing business of advertising / | HF 5823 .D63 1983 Advertising : principles and management cases / | HF 5823 .D84 1995 DAGMAR, defining advertising goals for measured advertising results / | HF 5823 .F43 2013 Advertising : concept and copy / |
Includes bibliographical references (p. 469-470) and index.
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