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Print matters : how to write great advertising / Randall Hines, Robert Lauterborn.
Publication details: Chicago, IL : Racom Communications, c2008.Description: viii, 223 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9781933199108 (pbk.) :
- 1933199105 (pbk.) :
Contents:
The importance of print -- Are you talking to me? -- First, get my attention -- Visuals reach customers -- Headlines and subheads -- Copy that makes the sale -- Select the proper front -- Designing an ad -- Direct marketing -- Out-of-home -- Ad campaigns -- Selling the work -- Legal and ethical issues.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5825 (Browse shelf(Opens below)) | Available | 5093739 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .W52 2013 Global advertising, attitudes and audiences / | HF 5825 Kiss & sell : writing for advertising / | HF 5825 Copywriting / | HF 5825 Print matters : how to write great advertising / | HF 5825 .A44 1997 Copywriting / | HF 5825 .B46 2002 The copy workshop workbook / | HF 5825 .B463 2009 The copy workshop workbook / |
Includes bibliographical references and index.
The importance of print -- Are you talking to me? -- First, get my attention -- Visuals reach customers -- Headlines and subheads -- Copy that makes the sale -- Select the proper front -- Designing an ad -- Direct marketing -- Out-of-home -- Ad campaigns -- Selling the work -- Legal and ethical issues.
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