Normal view
MARC view
Brand revolution : ousting old mideast trading mindsets / Said Aghill Baaghil .
Publication details: [S.l.] : Iuniverse Inc, 2012Description: 113 pages. 21 cmContent type:- text
- unmediated
- volume
- 9781469732527 (pbk.) :
- 1469732521 (pbk.) :
- 1469732513
- 9781469732510
- 1469732521
- 9781469732527
- HF 5415 .1255 .B334 2012
Contents:
Chapter 1 : A time for revolution. Chapter 2 : The sham CEO and the trader's mindset. Chapter 3 : Our market reality. Chapter 4 : Mistakes and solutions. Chapter 5 : Marketing 101 - A middle east marketing how to- . Chapter 6 :Corporate strategy. Chapter 7: Marketing vs. advertising. Chapter 8: Putting the right brains on the right trains. Chapter 9: The shape we're in. Chapter 10: The CEO problem revisited. Chapter 11: Toward Solutions. Chapter 12: Messages. Chapter 13: Conclusion.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 5415 .1255 .B334 2012 (Browse shelf(Opens below)) | Available | 5192347 |
Chapter 1 : A time for revolution. Chapter 2 : The sham CEO and the trader's mindset. Chapter 3 : Our market reality. Chapter 4 : Mistakes and solutions. Chapter 5 : Marketing 101 - A middle east marketing how to- . Chapter 6 :Corporate strategy. Chapter 7: Marketing vs. advertising. Chapter 8: Putting the right brains on the right trains. Chapter 9: The shape we're in. Chapter 10: The CEO problem revisited. Chapter 11: Toward Solutions. Chapter 12: Messages. Chapter 13: Conclusion.
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