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Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and André Richelieu.
Publication details: Milton Park, Abingdon, Oxon ; New York : Routledge, 2012.Description: xiv, 194 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780415507202 :
- 0415507200 :
- GV716 .G56 2012
Contents:
Introduction 1. Building Sports Brands - Andre Richelieu 2. The Internationalization of Sports Teams as Brands - Andre Richelieu 3. Sponsorship and Branding - Christoph Breuer, Tim Pawlowski, Christopher Rumpf 4. The Impact of the 2008 Summer Olympics on Beijing and China's Image - Guojun ZenG, Frank Go, Christian Kolmer 5. Sport Events, Economic Impact and Regulation - Wladimir Andreff 6. Manufacturers of Equipment for Football Clubs: Strategy and Internationalization - Michel Desbordes 7. Be Ready to be Excited: The WWE's Marketing Strategy and Economic Model - Michel Desbordes 8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach General - Michel Desbordes Conclusions: Some Things to Remember
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | GV 716 .G56 2012 (Browse shelf(Opens below)) | Available | 5089968 |
Includes bibliographical references and index.
Introduction 1. Building Sports Brands - Andre Richelieu 2. The Internationalization of Sports Teams as Brands - Andre Richelieu 3. Sponsorship and Branding - Christoph Breuer, Tim Pawlowski, Christopher Rumpf 4. The Impact of the 2008 Summer Olympics on Beijing and China's Image - Guojun ZenG, Frank Go, Christian Kolmer 5. Sport Events, Economic Impact and Regulation - Wladimir Andreff 6. Manufacturers of Equipment for Football Clubs: Strategy and Internationalization - Michel Desbordes 7. Be Ready to be Excited: The WWE's Marketing Strategy and Economic Model - Michel Desbordes 8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach General - Michel Desbordes Conclusions: Some Things to Remember
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