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Social media marketing for dummies / by Shiv Singh and Stephanie Diamond.
Series: --For dummiesPublication details: Hoboken, NJ : Wiley, c2012.Edition: 2nd edDescription: xviii, 390 p. : ill. cmContent type:- text
- unmediated
- volume
- 9781118065143 (pbk.) :
- 111806514X (pbk.) :
- HF5415.1265 .S543 2012
Contents:
Introduction 1 Part I: Getting Social with Your Marketing 7 Chapter 1: Understanding Social Media Marketing 9 Chapter 2: Discovering Your SMM Competitors 31 Chapter 3: Getting in the Social Media Marketing Frame of Mind 53 Part II: Practicing SMM on the Social Web 73 Chapter 4: Launching SMM Campaigns 75 Chapter 5: Developing Your SMM Voice 95 Part III: Reaching Your Audience via Mainstream Social Platforms 111 Chapter 6: Finding the Right Platforms 113 Chapter 7: Exploring SMM Strategies for Facebook 127 Chapter 8: Marketing on Twitter 139 Chapter 9: Creating a YouTube Strategy 153 Chapter 10: Making foursquare Work for You 167 Chapter 11: Considering LinkedIn 175 Chapter 12: Viewing Google through a Different Lens 193 Chapter 13: Marketing via Niche Networks and Online Communities 203 Chapter 14: Accounting for the Influencers 219 Part IV: Old Marketing Is New Again with SMM 235 Chapter 15: Practicing SMM on Your Website 237 Chapter 16: Becoming an Authentic and Engaged Advertiser 255 Chapter 17: Building an SMM Mobile Campaign 271 Chapter 18: Energizing Your Employees for Social Media Marketing 293 Chapter 19: Applying Metrics to the SMM Realm 309 Chapter 20: Understanding Social Media Governance and Tools 329 Chapter 21: Moving Towards Real-Time Marketing 339 Part V: The Part of Tens 349 Chapter 22: Ten SMM Best Practices 351 Chapter 23: Ten Common SMM Mistakes 357 Chapter 24: Ten SMM-Related Must-Read Blogs 363 Chapter 25: Ten Top SMM Tools 367 Index 371
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 5 S543 2012 (Browse shelf(Opens below)) | Available | 5090055 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.126 5 R93 2012 Understanding digital marketing : marketing strategies for engaging the digital generation / | HF 5415.126 5 S23 2013 The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / | HF 5415.126 5 S24 2009 The social media bible : tactics, tools, and strategies for business success / | HF 5415.126 5 S543 2012 Social media marketing for dummies / | HF 5415.126 5 S55 2007 The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture / | HF 5415.126 5 S65 2010 Engage : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / | HF 5415.126 5 S66 2012 Social media analytics : effective tools for building, intrepreting, and using metrics / |
Introduction 1 Part I: Getting Social with Your Marketing 7 Chapter 1: Understanding Social Media Marketing 9 Chapter 2: Discovering Your SMM Competitors 31 Chapter 3: Getting in the Social Media Marketing Frame of Mind 53 Part II: Practicing SMM on the Social Web 73 Chapter 4: Launching SMM Campaigns 75 Chapter 5: Developing Your SMM Voice 95 Part III: Reaching Your Audience via Mainstream Social Platforms 111 Chapter 6: Finding the Right Platforms 113 Chapter 7: Exploring SMM Strategies for Facebook 127 Chapter 8: Marketing on Twitter 139 Chapter 9: Creating a YouTube Strategy 153 Chapter 10: Making foursquare Work for You 167 Chapter 11: Considering LinkedIn 175 Chapter 12: Viewing Google through a Different Lens 193 Chapter 13: Marketing via Niche Networks and Online Communities 203 Chapter 14: Accounting for the Influencers 219 Part IV: Old Marketing Is New Again with SMM 235 Chapter 15: Practicing SMM on Your Website 237 Chapter 16: Becoming an Authentic and Engaged Advertiser 255 Chapter 17: Building an SMM Mobile Campaign 271 Chapter 18: Energizing Your Employees for Social Media Marketing 293 Chapter 19: Applying Metrics to the SMM Realm 309 Chapter 20: Understanding Social Media Governance and Tools 329 Chapter 21: Moving Towards Real-Time Marketing 339 Part V: The Part of Tens 349 Chapter 22: Ten SMM Best Practices 351 Chapter 23: Ten Common SMM Mistakes 357 Chapter 24: Ten SMM-Related Must-Read Blogs 363 Chapter 25: Ten Top SMM Tools 367 Index 371
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