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Essentials of global marketing / Svend Hollensen.
Publication details: Harlow : Pearson, 2012.Edition: 2nd edDescription: xxxiv, 524 p. : ill., maps ; 27 cmContent type:- text
- unmediated
- volume
- 9780273756545 (pbk.) :
- 0273756540 (pbk.) :
- HF1416 .H544 2012
Contents:
The decision to internationalize {u2013} Deciding which markets to enter {u2013} Market entry strategies {u2013} designing the global marketing programme {u2013} Implementing and coordinating the global marketing programme.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 1416 .H544 2012 (Browse shelf(Opens below)) | Available | 5059893 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 1416 .D66 1997 International marketing strategy : contemporary readings / | HF 1416 .D68 1995 Global marketing strategy / | HF 1416 .G554 2004 The global market : developing a strategy to manage across borders / | HF 1416 .H544 2012 Essentials of global marketing / | HF 1416 .I53 2012 Interdisciplinary approaches to product design, innovation, & branding in international marketing / | HF 1416 .I575 2014 International marketing / | HF 1416 .I617 1998 International marketing and export management / |
The decision to internationalize {u2013} Deciding which markets to enter {u2013} Market entry strategies {u2013} designing the global marketing programme {u2013} Implementing and coordinating the global marketing programme.
Previous ed.: 2008.
Includes bibliographical references and index.
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