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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.
Publication details: Philadelphia, PA : Kogan Page, c2012.Edition: 2nd edDescription: xv, 283 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9780749464271 (pbk.) :
- 0749464275 (pbk.) :
- HF5415.1265 .R93 2012
Contents:
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 5 R93 2012 (Browse shelf(Opens below)) | Available | 5085659 |
Includes index.
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
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