Normal view
MARC view
Brand aesthetics / by Gérald Mazzalovo.
Publication details: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012.Description: 230 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9780230336735 :
- 0230336736 :
- TS171.4 .M399 2012
Contents:
List of Figures and Tables -- Introduction -- PART I: BRAND AESTHETICS: THEORY AND DIRECT APPLICATIONS -- Brand Aesthetics: An Oxymoron? -- The Relevance of the Concept -- Historical Foundations: From Experimental Aesthetics to Postmodernism -- Brand Identity -- The Chain of Brand Aesthetics -- PART II: BRAND AESTHETICS: APPLICATIONS TO LINEAR AESTHETIC EXPRESSIONS -- Lines and Forms -- The Relevance of Lines in Brand Aesthetic Management -- The Semiotic Square of Linearity -- Possible Meanings of the Four Lines -- Managerial Applications of the SINC♭ Square -- Consumers Preferences for the Four Lines -- Conclusion -- Bibliography -- --.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | TS 171.4 .M399 2012 (Browse shelf(Opens below)) | Available | 5087247 |
List of Figures and Tables -- Introduction -- PART I: BRAND AESTHETICS: THEORY AND DIRECT APPLICATIONS -- Brand Aesthetics: An Oxymoron? -- The Relevance of the Concept -- Historical Foundations: From Experimental Aesthetics to Postmodernism -- Brand Identity -- The Chain of Brand Aesthetics -- PART II: BRAND AESTHETICS: APPLICATIONS TO LINEAR AESTHETIC EXPRESSIONS -- Lines and Forms -- The Relevance of Lines in Brand Aesthetic Management -- The Semiotic Square of Linearity -- Possible Meanings of the Four Lines -- Managerial Applications of the SINC♭ Square -- Consumers Preferences for the Four Lines -- Conclusion -- Bibliography -- --.
Includes bibliographical references and index.
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