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Luxury retail management : how the world's top brands provide quality product & service support / Michel Chevalier, Michel Gutsatz.
Publication details: Hoboken, NJ : John Wiley & sons, 2012.Description: xiii, 306 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780470830260 :
- 0470830263 :
- HD9999.L852 C34 2012
Contents:
Introduction vii Chapter 1 Luxury and Brand Power 1 Chapter 2 The Distribution Models of Luxury 15 Chapter 3 The Different Outlets of Luxury Distribution 37 Chapter 4 The Internet as a Channel of Distribution 63 Chapter 5 Luxury Store Location 83 Chapter 6 Luxury Store Concept and Design 119 Chapter 7 Luxury Store Economics 139 Chapter 8 Luxury Retail Pricing 169 Chapter 9 Customer In-Store Behavior 185 Chapter 10 The Importance of Stores in Customer Relationship Building 195 Chapter 11 Building Loyalty in Luxury Brands 209 Chapter 12 Advertising and Communication 229 Chapter 13 The Future of Luxury Brand Retailing 245 Appendix Managing a Store Toolbox 257 Bibliography 291 About the Authors 295 Index 297
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 9999 .L852 C34 2012 (Browse shelf(Opens below)) | Available | 5076115 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
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Introduction vii Chapter 1 Luxury and Brand Power 1 Chapter 2 The Distribution Models of Luxury 15 Chapter 3 The Different Outlets of Luxury Distribution 37 Chapter 4 The Internet as a Channel of Distribution 63 Chapter 5 Luxury Store Location 83 Chapter 6 Luxury Store Concept and Design 119 Chapter 7 Luxury Store Economics 139 Chapter 8 Luxury Retail Pricing 169 Chapter 9 Customer In-Store Behavior 185 Chapter 10 The Importance of Stores in Customer Relationship Building 195 Chapter 11 Building Loyalty in Luxury Brands 209 Chapter 12 Advertising and Communication 229 Chapter 13 The Future of Luxury Brand Retailing 245 Appendix Managing a Store Toolbox 257 Bibliography 291 About the Authors 295 Index 297
Includes bibliographical references (p. 291-293) and index.
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