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Display advertising : an hour a day / David Booth, Corey Koberg.
Publication details: Hoboken, NJ : John Wiley & Sons, c2012.Description: xxii, 505 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9781118179710 (pbk.) :
- 1118179714 (pbk.) :
- HF6146.I58 B55 2012
Contents:
Online advertising -- Overview of display advertising -- Fundamental display advertising concepts -- Month 1: planning your campaigns -- Month 2: targeting your audience -- Month 3: building your first display campaign. Month 4: creating image ads -- Month 5: video ads -- Month 6: launch and measure your campaign's performance -- Month 7: optimizing the performance of your campaigns -- Month 8: advanced topics -- Month 9: using LinkedIn and Facebook display ads.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 6146 .I58 B55 2012 (Browse shelf(Opens below)) | Available | 5144079 |
Online advertising -- Overview of display advertising -- Fundamental display advertising concepts -- Month 1: planning your campaigns -- Month 2: targeting your audience -- Month 3: building your first display campaign. Month 4: creating image ads -- Month 5: video ads -- Month 6: launch and measure your campaign's performance -- Month 7: optimizing the performance of your campaigns -- Month 8: advanced topics -- Month 9: using LinkedIn and Facebook display ads.
Includes index.
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