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Goodvertising : creative advertising that cares / Thomas Kolster.
Publication details: London : Thames & Hudson, 2012.Description: 256 p. : ill. (some col.) ; 29 cmContent type:- text
- unmediated
- volume
- 9780500516263 :
- 050051626X :
- Creative advertising that cares
- HF5823 .K65 2012
Contents:
Transparency -- Connection -- Simplicity -- Collaboration -- Compassion -- Creativity -- Contagiousness -- Generosity -- Insight -- Positivity -- Commitment.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .K65 2012 (Browse shelf(Opens below)) | Available | 5144220 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .K38 2013 Strategic thinking for advertising creatives / | HF 5823 .K45 1986 Otto Kleppner's Advertising procedure / | HF 5823 .K45 1999 Kleppner's advertising procedure / | HF 5823 .K65 2012 Goodvertising : creative advertising that cares / | HF 5823 .L23 2004 Advertising by design : creating visual communications with graphic impact / | HF 5823 .M356 2011 Ideation / | HF 5823 .M43 2009 The medium is the message : and 50 other ridiculous advertising rules / |
Includes bibliographical references and index.
Transparency -- Connection -- Simplicity -- Collaboration -- Compassion -- Creativity -- Contagiousness -- Generosity -- Insight -- Positivity -- Commitment.
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