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Copywriting : successful writing for design, advertising, and marketing / Mark Shaw.
Publication details: London : Laurence King, c2012.Edition: 2nd edDescription: 240 p. : col. ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9781780670003 (pbk.) :
- 1780670001 (pbk.) :
- HF5825 .S47 2012x
Contents:
Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communicatinos -- Writing for catalogs -- Writing for the digital environment.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5825 .S47 2012 (Browse shelf(Opens below)) | Available | 5144088 |
Previous ed.: 2009.
Includes bibliographical references and index.
Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communicatinos -- Writing for catalogs -- Writing for the digital environment.
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