Normal view
MARC view
Consumption economics : the new rules of tech / J.B. Wood, Todd Hewlin, Thomas Lah.
Publication details: [California : Point B Inc., 2011].Description: vii, 232 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780984213030 :
- 0984213031 :
- HC79.I55 .W66 2011
Contents:
How good we had it: the money-making machine known as high-tech -- Shifting clouds and changing roles -- Looking over the margin wall -- Learning to love micro-transactions -- The data piling up in the corner -- Consumption development: the art and science of intelligent listening -- Consumption marketing: micro-marketing and micro-buzz -- Consumption sales: after a great run, the classic model gets an overhaul -- Consumption services: will they someday own "the number"? -- Customer demand vs. capital markets: how fast should you transform? -- The "S" stands for services.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HC 79 .I55 .W66 2011 (Browse shelf(Opens below)) | Available | 5143846 |
Includes bibliographical references (p. [220]-221) and index.
How good we had it: the money-making machine known as high-tech -- Shifting clouds and changing roles -- Looking over the margin wall -- Learning to love micro-transactions -- The data piling up in the corner -- Consumption development: the art and science of intelligent listening -- Consumption marketing: micro-marketing and micro-buzz -- Consumption sales: after a great run, the classic model gets an overhaul -- Consumption services: will they someday own "the number"? -- Customer demand vs. capital markets: how fast should you transform? -- The "S" stands for services.
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