Normal view
MARC view
The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate.
Publication details: Lanham, Md. : Scarecrow Press, c2012.Description: xi, 198 p. ; 24 cmContent type:- text
- unmediated
- volume
- 9780810884069 :
- 0810884062 :
- HF5813.U6 A733 2012
Contents:
Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5813 .U6 A733 2012 (Browse shelf(Opens below)) | Available | 5143445 |
Includes bibliographical references and index.
Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.
There are no comments on this title.
Log in to your account to post a comment.