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The everything guide to mobile apps : a practical guide to affordable mobile app development for your business / Peggy Anne Salz and Jennifer Moranz.

By: Contributor(s): Series: Everything seriesPublication details: Avon, Mass. : Adams Media, c2013.Description: 303 p. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781440555336 (pbk.) :
  • 1440555338 (pbk.) :
Subject(s): LOC classification:
  • QA76.76.A65 S253 2013
Contents:
Top 10 things you need to know about mobile apps -- Introduction -- The app defined -- App market by the numbers -- Know your audience -- You are not alone -- What you need to know before building -- Developing your app -- Designing your app -- Personal privacy is paramount -- Testing, testing -- Shop till you drop -- App stores and more -- App monetization models -- Mobile marketing and advertising -- Getting discovered across all channels -- Achieve lasting impact and loyalty -- Get seriously social -- App maintenance -- Success breeds success -- The future of apps.

Top 10 things you need to know about mobile apps -- Introduction -- The app defined -- App market by the numbers -- Know your audience -- You are not alone -- What you need to know before building -- Developing your app -- Designing your app -- Personal privacy is paramount -- Testing, testing -- Shop till you drop -- App stores and more -- App monetization models -- Mobile marketing and advertising -- Getting discovered across all channels -- Achieve lasting impact and loyalty -- Get seriously social -- App maintenance -- Success breeds success -- The future of apps.

Includes index.

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