Normal view
MARC view
Webs of influence / Nathalie Nahai.
Publication details: Harlow, England ; New York : Pearson, c2012.Description: xiv, 271 p. : col. ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780273772958 (pbk.) :
- 0273772953 (pbk.) :
- HF5415.1265 .N34 2012
Contents:
Introduction Part 1 Know Who You're Targeting 1. The human brain 2. The psychology of decision-making 3. Who is online and why? 4. Who are you targeting? 5. Cultural quirks 6. Individual differences Part 2 Communicate Persuasively 7. Basic principles 8. Your website 9. Your images 10. Your videos 11. Your colours 12. Your social media Part 3 Sell with Integrity 13. Influence: an introduction 14. Principles of online influence 15. Building reputational capital 16. Increase your sales 17. Pricing and value 18. The 'behaviour chain' 19. Risk, trust and privacy A closing note... Notes Glossary Index
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 5 N34 2012 (Browse shelf(Opens below)) | Available | 5145620 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.126 5 M467 2008 Mastering online marketing / | HF 5415.126 5 M53795 2014 Instagram power : build your brand and reach more customers with the power of pictures / | HF 5415.126 5 M538 2013 Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network / | HF 5415.126 5 N34 2012 Webs of influence / | HF 5415.126 5 N667 2011 Blog, podcast, Google, sell : the complete guide to making online profit / | HF 5415.126 5 Q45 2012 All business is local : why place matters more than ever in a global, virtual world / | HF 5415.126 5 Q83 2009 Socialnomics : how social media transforms the way we live and do business / |
Includes bibliographical references and index.
Introduction Part 1 Know Who You're Targeting 1. The human brain 2. The psychology of decision-making 3. Who is online and why? 4. Who are you targeting? 5. Cultural quirks 6. Individual differences Part 2 Communicate Persuasively 7. Basic principles 8. Your website 9. Your images 10. Your videos 11. Your colours 12. Your social media Part 3 Sell with Integrity 13. Influence: an introduction 14. Principles of online influence 15. Building reputational capital 16. Increase your sales 17. Pricing and value 18. The 'behaviour chain' 19. Risk, trust and privacy A closing note... Notes Glossary Index
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