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Monster loyalty : how Lady Gaga turns followers into fanatics / Jackie Huba.
Publication details: New York : Portfolio/Penguin, c2013.Description: vii, 214 p. : ill. ; 22 cmContent type:- text
- unmediated
- volume
- 9781591846505 (hbk.)
- 1591846501 (hbk.)
- How Lady Gaga turns followers into fanatics
- HF5415.5 .H83 2013
Contents:
Summary: "Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com
Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF5415.5 .H83 2013 (Browse shelf(Opens below)) | Available | 5146950 |
Includes bibliographical references and index.
Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own.
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com
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