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Media firms : structures, operations, and performance / edited by Robert G. Picard.
Publication details: Mahwah, N.J. : Erlbaum, 2002.Description: 267 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780805841657 :
- 0805841652 :
- P96.E25 W67 2002
Contents:
Ch. 1. The Centrality of Media Firms / Robert G. Picard -- Ch. 2. Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector / Terje Gaustad -- Ch. 3. From Analogue to Digital Television Broadcasting: A Case Study of Australia and Australian Firm Experiences / Allan Brown -- Ch. 4. Competition, Innovation and Performance of Professional Information Providers / Richard van der Wurff -- Ch. 5. Competition Between New and Old Media in Economic and Financial News Markets / Angel Arrese and Mercedes Medina -- Ch. 6. Reinventing Newspapers: Readers and Markets of Free Dailies / Piet Bakker -- Ch. 7. Media Business Online: Features and Strategies of Runet / Marina Pavlikova
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 96 .E25 W67 2002 (Browse shelf(Opens below)) | Available | 5103737 |
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| P96.E25 S24 2008 Arabic الصحافة الاقتصادية : 2007 / الواقع وافاق المستقبل،أوراق العمل ومناقشات مؤتمر البيان السنوي الثالث | P 96 .E25 T86 2004 Media monoliths : how great media brands thrive and survive / | P 96 .E25 W524 2004 Who owns the media? : global trends and local resistances / | P 96 .E25 W67 2002 Media firms : structures, operations, and performance / | P 96 .F672 U624 2005 The future of media : resistance and reform in the 21st century / | P 96 .G44 S54 2002 Measuring up : how advertising affects self-image/ | P 96 .H43 S43 2002 Media and health / |
Ch. 1. The Centrality of Media Firms / Robert G. Picard -- Ch. 2. Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector / Terje Gaustad -- Ch. 3. From Analogue to Digital Television Broadcasting: A Case Study of Australia and Australian Firm Experiences / Allan Brown -- Ch. 4. Competition, Innovation and Performance of Professional Information Providers / Richard van der Wurff -- Ch. 5. Competition Between New and Old Media in Economic and Financial News Markets / Angel Arrese and Mercedes Medina -- Ch. 6. Reinventing Newspapers: Readers and Markets of Free Dailies / Piet Bakker -- Ch. 7. Media Business Online: Features and Strategies of Runet / Marina Pavlikova
Conference held May 2002.
Includes bibliographical references and indexes.
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