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Freitag : out of the bag / edited by Museum für Gestaltung Zürich; Renate Menzi.

Contributor(s): Publication details: Zürich : Lars Müller, c2012.Description: 279 p. : ill. (some col.) ; 18 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9783037782781 (pbk.) :
  • 3037782781 (pbk.) :
Subject(s): LOC classification:
  • NK1464.A1 F744 2012
  • HD9947.5.S94 F744 2012
Summary: "With its unique bags made of recycled materials, the Freitag company of Zurich is now an established commerical success, selling 300,000 of its design products around the world every year. How can a bag achieve that kind of cult status? How did a small, creative start-up become a large brand with a strong identity? 'Freitag--Out of the Bag' investigates this story"--Back cover.

Published to accompany the exhibition held at the Museum of Design Zürich, April-July 2012, travelling 2012-2014.

"A publication by the Museum für Gestaltung Zurich"--P. 279.

"With its unique bags made of recycled materials, the Freitag company of Zurich is now an established commerical success, selling 300,000 of its design products around the world every year. How can a bag achieve that kind of cult status? How did a small, creative start-up become a large brand with a strong identity? 'Freitag--Out of the Bag' investigates this story"--Back cover.

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