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E-marketing in developed and developing countries : emerging practices / [edited by] Hatem El-Gohary, Birmingham City University Business School, UK, & Cairo University Business School, Egypt; Riyad Eid, United Arab Emirates University, UAE.
Publication details: Hershey, PA : Business Science Reference, an Imprint of IGI Global, [2013]Description: xix, 352 pages : illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 9781466639546 :
- 1466639547 :
- HF5415.1265 .E225 2013
Contents:
Summary: "This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countriesSummary: "This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"-- Provided by publisher.
Section 1 E-Marketing Recent Issues and Emerging Practices -- ch. 1 Challenges and Opportunities of Consumer Empowerment in Online Reputation Management -- ch. 2 Competitive Advantage in Market Space: Implications of Relationship Marketing -- ch. 3 New Marketing Applications for the Internet -- ch. 4 Social Media Marketing: Prospects for Marketing Theory and Practice on the Social Web -- ch. 5 Digital Rights Management: Open Issues to Support E-Commerce -- ch. 6 Insights on E-Emerging Practices -- ch. 7 Mobile Marketing: The Imminent Predominance of the Smartphone -- ch. 8 Analyzing the Digital License Reselling Problem and Its Impact on E-Commerce -- ch. 9 Discovering Opinions from Customers' Unstructured Textual Reviews Written in Different Natural Languages -- ch. 10 Ethics and E-Marketing -- Section 2 E-Marketing Recent Issues and Emerging Practices in Developed Countries -- Contents note continued: ch. 11 Is Social Media Marketing Really Working? Its Impact on the Relationships among Market Orientation, Entrepreneurial Orientation, and Business Performance -- ch. 12 E-Marketing as an Antecedent to Online Fraud -- ch. 13 Credit Card Use and Risks in the E-Market: A Case Study in Melbourne, Australia -- ch. 14 Improving Consumer Performance and Perceived Service Quality in a New Type of Commercial Environment in 3D, Thanks to Embodied Virtual Sales Agents -- ch. 15 New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow -- Section 3 E-Marketing Recent Issues and Emerging Practices in Developing Countries -- ch. 16 E-Government in Less Developed Countries -- ch. 17 The Impact of Internet Adoption on the International Marketing of the Jordanian Banking Sector: Some Emerging Practices -- ch. 18 Exploring the Role of Technology Readiness in Developing Trust and Loyalty for E-Services.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 5 E225 2013 (Browse shelf(Opens below)) | Available | 5106556 |
Section 1 E-Marketing Recent Issues and Emerging Practices -- ch. 1 Challenges and Opportunities of Consumer Empowerment in Online Reputation Management -- ch. 2 Competitive Advantage in Market Space: Implications of Relationship Marketing -- ch. 3 New Marketing Applications for the Internet -- ch. 4 Social Media Marketing: Prospects for Marketing Theory and Practice on the Social Web -- ch. 5 Digital Rights Management: Open Issues to Support E-Commerce -- ch. 6 Insights on E-Emerging Practices -- ch. 7 Mobile Marketing: The Imminent Predominance of the Smartphone -- ch. 8 Analyzing the Digital License Reselling Problem and Its Impact on E-Commerce -- ch. 9 Discovering Opinions from Customers' Unstructured Textual Reviews Written in Different Natural Languages -- ch. 10 Ethics and E-Marketing -- Section 2 E-Marketing Recent Issues and Emerging Practices in Developed Countries -- Contents note continued: ch. 11 Is Social Media Marketing Really Working? Its Impact on the Relationships among Market Orientation, Entrepreneurial Orientation, and Business Performance -- ch. 12 E-Marketing as an Antecedent to Online Fraud -- ch. 13 Credit Card Use and Risks in the E-Market: A Case Study in Melbourne, Australia -- ch. 14 Improving Consumer Performance and Perceived Service Quality in a New Type of Commercial Environment in 3D, Thanks to Embodied Virtual Sales Agents -- ch. 15 New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow -- Section 3 E-Marketing Recent Issues and Emerging Practices in Developing Countries -- ch. 16 E-Government in Less Developed Countries -- ch. 17 The Impact of Internet Adoption on the International Marketing of the Jordanian Banking Sector: Some Emerging Practices -- ch. 18 Exploring the Role of Technology Readiness in Developing Trust and Loyalty for E-Services.
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries
"Premier reference source"--Cover.
Includes bibliographical references and index.
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"-- Provided by publisher.
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