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Principles of advertising & IMC / Tom Duncan.
Series: McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmContent type:- text
- unmediated
- volume
- 9780072956153
- 0072537744 (alk. paper)
- 9780072537741 (alk. paper)
- 0071111182 (international : alk. paper)
- 9780071111188 (international : alk. paper)
- Principles of advertising and IMC
- HF5415.13 .D846 2005
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .D846 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Checked out | 2021-01-06 | 51071 |
Includes bibliographical references and index.
Revision of: IMC / Tom Duncan. 1st ed. 2002.
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