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Newsjacking : the Urgent Genius of real-time advertising / Grant Hunter and Jon Burkhart.
Publication details: London : Thames & Hudson, 2013.Description: 224 pages : illustrations (chiefly color) ; 29 cmContent type:- text
- unmediated
- volume
- 9780500516720
- 0500516723
- HF5823 .H86 2013
Contents:
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .H86 2013 (Browse shelf(Opens below)) | Available | 5109866 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .F43 2013 Advertising : concept and copy / | HF 5823 .F55 2013 Advertising : strategy, creativity and media / | HF 5823 .H58 1998 How advertising works : the role of research / | HF 5823 .H86 2013 Newsjacking : the Urgent Genius of real-time advertising / | HF 5823 .I59 2000 International advertising : realities and myths / | HF 5823 .J48 2012 Advertising management / | HF 5823 .J7172 2004 Fables, fashions, and facts about advertising : a study of 28 enduring myths / |
Includes bibliographical references and index.
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
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