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MARC view
The media economy / Alan B. Albarran.
Series: Media management and economics seriesPublication details: New York : Routledge/Taylor & Francis, 2010.Description: xi, 202 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780415990455
- 0415990459
- 9780415990462
- 0415990467
- P 96 .E25 A483 2010
Contents:
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 96 .E25 A483 2010 (Browse shelf(Opens below)) | Available | 5139370 |
Includes bibliographical references (pages 183-190) and index.
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
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