Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | P 93.5 .M37 2010 (Browse shelf(Opens below)) | Available | 5119070 |
Includes glossary.
Includes bibliographical references (p. 188) and index.
Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements. It explores methodologies for choosing, placing, combining, manipulating and montaging imagery and the relationship of image to text, with chapters on: Selection, Structure and layout, Composition, Communication, Color, Image potential, and Production. Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures to maximum effect.
1. Selection -- 2. Structure and Layout -- 3. Composition -- 4. Communication -- 5. Colour -- 6. Image Potential -- 7. Production.
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