Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | P 99 .C463 2007 (Browse shelf(Opens below)) | Available | 5127427 |
P96.W62 T3713 2011 The Opposite of indifference : a collection of commentaries / | P 99 Symbols and signs : explorations / | P 99 .B437 1999 Signs in contemporary culture : an introduction to semiotics / | P 99 .C463 2007 Semiotics : the basics / | P 99 .C552 2010 Introducing semiotics / | P 99 .D362 2007 The quest for meaning : a guide to semiotic theory and practice / | P 99 .E2913 1986 Semiotics and the philosophy of language / |
Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect -- Appendix: Key figures and schools -- Going further -- Glossary.
Includes bibliographical references (p. [265]-292) and index.
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description
Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect.
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