Normal view
MARC view
A cognitive psychology of mass communication / Richard Jackson Harris and Fred W. Sanborn.
Series: Routledge communication seriesPublication details: New York : Routledge, 2014.Edition: Sixth editionDescription: xiv, 544 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780415537056 (pbk.) :
- 0415537053 (pbk.) :
- P96.P75 H37 2014
Contents:
Mass communication in our wired society: the changing media landscape -- Research and theory in mass communication: how are media studied scientifically? -- The psychology of media use: tapping into our deepest selves -- Media portrayals of groups: distorted social mirrors -- Advertising: baiting, catching, and reeling us in -- Sports, music, and religion: emotion to the forefront -- News: setting an agenda about the world -- Politics: using news and advertising to win elections -- Violence: watching all the mayhem really matters -- Sex: is tuning in turning us on? Sexuality through a media lens -- Socially positive media: teaching good things to children (and the rest of us) -- Responding to media: getting our two cents in.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 96 .P75 H37 2014 (Browse shelf(Opens below)) | Available | 5127711 |
Mass communication in our wired society: the changing media landscape -- Research and theory in mass communication: how are media studied scientifically? -- The psychology of media use: tapping into our deepest selves -- Media portrayals of groups: distorted social mirrors -- Advertising: baiting, catching, and reeling us in -- Sports, music, and religion: emotion to the forefront -- News: setting an agenda about the world -- Politics: using news and advertising to win elections -- Violence: watching all the mayhem really matters -- Sex: is tuning in turning us on? Sexuality through a media lens -- Socially positive media: teaching good things to children (and the rest of us) -- Responding to media: getting our two cents in.
Includes bibliographical references (pages 419-501) and indexes.
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