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How to market books / Alison Baverstock.
Publication details: Abingdon ; New York, NY : Routledge, 2014.Edition: Fifth editionDescription: xxi, 471 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780415727587 (pbk.) :
- 0415727588 (pbk.) :
- Z285.6 .B38 2014
Contents:
Summary: "Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: - a number of new case studies - detailed coverage of individual market segments - checklists and summaries of key points - several new chapters - a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University"-- Provided by publisher.
Part 1: General Principles and Understanding 1. Marketing and marketing in publishing 2. What's for sale? 3. Understanding the Market: Market Research and Other Sources of Market Information 4. Profit, Loss and Accountability Part 2: Putting this into Practice 5. The Medium Is the Message 6. How to Write a Marketing Plan 7. Selling 8. Direct Marketing 9. Online Marketing 10. Publicity and PR 11. Working with authors and other vital partnerships 12. Organising events, presentations and other opportunities to share content 13. Techniques for writing effective copy 14. The layout and dissemination of marketing materials Part 3: Specific Advice for Particular Markets 15. Approaching specific interest markets; the value and significance of niche in publishing 15.1 Finding the general reader 15.2 Marketing children's books 15.3 Selling resources to public libraries 15.4 Promoting to university academics 15.5 Selling to academic libraries 15.6 Selling to educational markets 15.7 Marketing to doctors and other healthcare professionals 15.8 Selling to professional and industrial markets
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | Z 285.6 .B38 2014 (Browse shelf(Opens below)) | Available | 5127061 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| Z 261 .M33 2001 Encyclopedia of paper-folding designs : effective techniques for folding direct mail, announcements, invitation cards, and more / | Z 271.3 .B65 B3 2005 Penguin by design : a cover story, 1935-2005 / | Z 278 .S55 2012 The publishing business : from p-books to e-books / | Z 285.6 .B38 2014 How to market books / | Z 286 .C48 H6 2000 How to write & illustrate children's books and get them published! / | Z 286 .D47 A362 2010 Adobe inDesign CS5 classroom in a book : the official training workbook from Adobe Systems. | Z286.D47J8 1996 Grids: The structure of graphic design/ André Jute |
"Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: - a number of new case studies - detailed coverage of individual market segments - checklists and summaries of key points - several new chapters - a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University"-- Provided by publisher.
Includes bibliographical references and index.
Part 1: General Principles and Understanding 1. Marketing and marketing in publishing 2. What's for sale? 3. Understanding the Market: Market Research and Other Sources of Market Information 4. Profit, Loss and Accountability Part 2: Putting this into Practice 5. The Medium Is the Message 6. How to Write a Marketing Plan 7. Selling 8. Direct Marketing 9. Online Marketing 10. Publicity and PR 11. Working with authors and other vital partnerships 12. Organising events, presentations and other opportunities to share content 13. Techniques for writing effective copy 14. The layout and dissemination of marketing materials Part 3: Specific Advice for Particular Markets 15. Approaching specific interest markets; the value and significance of niche in publishing 15.1 Finding the general reader 15.2 Marketing children's books 15.3 Selling resources to public libraries 15.4 Promoting to university academics 15.5 Selling to academic libraries 15.6 Selling to educational markets 15.7 Marketing to doctors and other healthcare professionals 15.8 Selling to professional and industrial markets
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