Normal view
MARC view
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
Publisher: Upper Saddle River, NJ : Pearson Education, [2016]Copyright date: ©2016Edition: Third editionDescription: xv, 439 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780134085968
- 0134085965
- Manager's guide to measuring marketing performance
- HF5415.2 .B46 2016
Contents:
1. Introduction -- 2. Share of Hearts, Minds, And Markets -- 3. Margins And Profits -- 4. Product And Portfolio Management -- 5. Customer Profitability -- 6. Sales Force And Channel Management -- 7. Pricing Strategy -- 8. Promotion -- 9. Advertising Metrics -- 10. Online, Email, And Mobile Metrics -- 11. Marketing And Finance -- 12. The Marketing Metrics X-Ray And Testing -- 13. System of Metrics.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 5415.2 .B46 2016 (Browse shelf(Opens below)) | Available | 5124634 |
Includes bibliographical references (pages 417-420) and index.
Machine generated contents note: 1. Introduction -- 2. Share of Hearts, Minds, And Markets -- 3. Margins And Profits -- 4. Product And Portfolio Management -- 5. Customer Profitability -- 6. Sales Force And Channel Management -- 7. Pricing Strategy -- 8. Promotion -- 9. Advertising Metrics -- 10. Online, Email, And Mobile Metrics -- 11. Marketing And Finance -- 12. The Marketing Metrics X-Ray And Testing -- 13. System of Metrics.
There are no comments on this title.
Log in to your account to post a comment.