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Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
Publisher: New York : W. W. NORTON & COMPANY, [2016]Edition: First EditionDescription: xiii, 336 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780393249132 (hardcover)
- 0393249131 (hardcover)
- HF 5415.1265 .P3674 2016
Contents:
Summary: An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 5415.1265 .P3674 2016 (Browse shelf(Opens below)) | Checked out | 2022-11-28 | 5169033 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.1265 .N48 2001 Net results.2 : best practices for web marketing / | HF 5415.1265 .N48 2016 Get over your damn self : the no-bs blueprint to building a life-changing business / | HF 5415.1265 O74 2013 Organizations and social networking : utilizing social media to engage consumers / | HF 5415.1265 .P3674 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | HF 5415.1265 .S39 2012 Make the phone ring : the secrets of cost-effective online marketing / | HF 5415.1265 .S735 2000 The birth of Internet marketing communications / | HF 5415.1265 .S774 2009 E-marketing / |
Includes bibliographical references and index.
Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
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