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Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill].
Publication details: New York : Broadway Books, ©2010.Edition: 1st pbk. edDescription: xi, 254 pages ; 21 cmContent type:- text
- unmediated
- volume
- 9780385523899
- 0385523890
- Buyology
- HF 5415.12615 .L56 2010
Contents:
Summary: In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Filled with entertaining inside stories about how we respond to well-known brands.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 5415.12615 .L56 2010 (Browse shelf(Opens below)) | Available | 5168980 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.126 .O33 2012 Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / | HF 5415.126 .S757 1996 Successful direct marketing methods / | HF 5415.126 .S757 2001 Successful direct marketing methods / | HF 5415.12615 .L56 2010 Buy ology : truth and lies about why we buy / | HF 5415.1263 .A534 2007 Value merchants : demonstrating and documenting superior value in business markets / | HF5415.1263 .B74 2024 Business-to-business marketing / | HF 5415 .1263 .H39 1996 Business marketing : a global perspective / |
"With a new chapter on buying in today's economy"--Cover.
Previously published in hardcover in slightly different form: New York : Doubleday, 2008.
Includes bibliographical references (pages 239-243) and index.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Filled with entertaining inside stories about how we respond to well-known brands.
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