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Strategic management in the media : theory to practice / Lucy Küng.
Publisher: London : SAGE, 2017Edition: 2nd editionDescription: xvii, 237 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9781473929494
- 1473929490
- 9781473929500
- 1473929504
- P 96 .M34 K86 2017
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | P 96 .M34 K86 2017 (Browse shelf(Opens below)) | Available | 5168622 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| P 96 .L342 U557 2005 Slam dunks and no-brainers : language in your life, the media, business, politics, and, like, whatever / | P 96 .L622 G76 2007 Understanding the local media / | P 96 .M34 A75 2009 Managing media companies : harnessing creative values / | P 96 .M34 K86 2017 Strategic management in the media : theory to practice / | P96.M34K86 2024 Strategic management in the media : theory and practice / | P 96 .M34 M36 2011 Managing media work / | P 96 .M34 V36 2010 Managing electronic media : making, marketing, and moving digital content / |
Includes bibliographical references and index.
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