Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Barcode | |
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American University in Dubai | American University in Dubai | Non-fiction | Main Collection | Z 251.A6 B68 2017 (Browse shelf(Opens below)) | Available | 5181956 |
First published by Mark Batty Publisher as Arabic for Designers in 2007.
Includes bibliographical references (page 218).
Historical background -- Type design. Elements of typography ; Latin vs. Arabic typography ; Technology's role in typeface development ; Arabic typesetting from movable type to the digital age -- Logotype design. The value of cultural knowledge ; The highs and lows of logotype conversion ; Successful logos -- Case studies. The essence of newspaper design : The Times of London, Al Hayat, Al Jazirah ; Type design for TV ; Basic Arabic -- Designing with Arabic -- Fine art & calligraphy -- Glossary of terms.
GRAPHIC DESIGN. Extensively illustrated with more than 200 examples of the best in contemporary Arabic typography and graphic design, Arabic for Designers is an authoritative guide for designers unfamiliar with Arabic script. Using visual examples and case studies, Mourad Boutros takes the reader through the entire range of graphic design applications - newspaper and television news typefaces, book jacket designs, corporate and brand identity, logotype conversions, advertising, design for print and fine art. The author shows how non-Arabic speaking designers can work with the language and understand and respect its cultural nuances, whilst avoiding the pitfalls and mistakes to which many others have fallen victim. Arabic for Designers demonstrates how designing with Arabic can yield incredibly innovative, beautiful and successful results.
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