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The entrepreneur's information sourcebook : charting the path to small business success / Susan C. Awe.

By: Publisher: Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, LLC, [2012]Copyright date: ©2012Edition: Second editionDescription: xii, 285 pages : illustrations ; 24 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781598847864
  • 1598847864
Subject(s): LOC classification:
  • HD 62.5 .A96 2012
Contents:
Introduction -- Are you an entrepreneur? -- Research, statistics, and information gathering -- Start up -- Your business plan -- Ups and downs of franchising -- Raising capital -- Marketing and advertising -- The internet and selling globally -- Management -- Personnel/human resources -- Legal/taxes -- Working with the government -- Competitive analysis -- Growing your business and moving on -- Glossary -- Index.

Previous edition: 2006.

Includes bibliographical references and index.

Introduction -- Are you an entrepreneur? -- Research, statistics, and information gathering -- Start up -- Your business plan -- Ups and downs of franchising -- Raising capital -- Marketing and advertising -- The internet and selling globally -- Management -- Personnel/human resources -- Legal/taxes -- Working with the government -- Competitive analysis -- Growing your business and moving on -- Glossary -- Index.

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