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Marketing : the core / Roger A. Kerin and Steven W. Hartley.
Language: eng Publisher: New York : McGraw-Hill , 2022Edition: Ninth editionDescription: xliiii, 580 pages : color illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 9781264832903 (paperback)
- HF5415. K452 2011
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF5415. K452 2022 (Browse shelf(Opens below)) | Available | 5246129 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415 .K452 2011 Marketing : the core / | HF5415.K452 2011 Marketing : the core / | HF 5415 .K452 2011 Marketing : the core / | HF5415. K452 2022 Marketing : the core / | HF 5415 .K5243 2003 Lessons from a chief marketing officer : what it takes to win in consumer marketing / | HF 5415 .K53 2016 Herding goldfish : the professional content marketing writer in an age of digital media and short attention spans / | HF 5415 .K625 1990 Marketing : an introduction / |
Includes bibliographical references and index.
"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--Provided by the publisher.
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