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Strategic management in the media : theory and practice / Lucy Kung.
Publisher: London : SAGE, 2024Edition: Third editionDescription: xvii, 262 pages : color illustration ; 24 cmContent type:- text
- unmediated
- volume
- 9781529773699 (paperback)
- P96.M34K86 2024
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P96.M34K86 2024 (Browse shelf(Opens below)) | Available | Y20002556 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| P 96 .L622 G76 2007 Understanding the local media / | P 96 .M34 A75 2009 Managing media companies : harnessing creative values / | P 96 .M34 K86 2017 Strategic management in the media : theory to practice / | P96.M34K86 2024 Strategic management in the media : theory and practice / | P 96 .M34 M36 2011 Managing media work / | P 96 .M34 V36 2010 Managing electronic media : making, marketing, and moving digital content / | P 96 .M4 B87 2009 Making new media : creative production and digital literacies / |
Includes bibliographical references and index.
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