Image from Google Jackets
Normal view MARC view

Strategic management / Richard Lynch.

By: Publisher: Los Angeles ; London : SAGE, 2021Edition: Ninth editionDescription: xxv, 739 pages : color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529758245 (paperback)
Subject(s): LOC classification:
  • HD30.28.L92 2021
Summary: "The 9th edition of Strategic Management offers comprehensive coverage of all the core areas of business strategy with a strong global perspective. Key features: balanced coverage of prescriptive and emergent models of strategic management; application of strategic theory to new areas including technology and innovation strategy, sustainability and green strategy, entrepreneurial strategy and public sector strategy; major revisions to chapters on Strategic Purpose, Knowledge and Networks, Theories of Entrepreneurship and International and Global Strategy in line with key developments; 20 brand new cases and updated case material throughout exploring the shifting economic fortunes of companies around the world, the rise of developing nations and rapid changes in communications and technology including the impact of the Corona virus; range of tools within the book and online to support your learning including key strategic principles, strategic project ideas, critical reflections, questions and further reading." -- Provided by publisher.
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HD30.28.L92 2021 (Browse shelf(Opens below)) Available Y20002507

Previous edition: Harlow: Pearson Education, 2018.

Includes bibliographical references and index.

"The 9th edition of Strategic Management offers comprehensive coverage of all the core areas of business strategy with a strong global perspective. Key features: balanced coverage of prescriptive and emergent models of strategic management; application of strategic theory to new areas including technology and innovation strategy, sustainability and green strategy, entrepreneurial strategy and public sector strategy; major revisions to chapters on Strategic Purpose, Knowledge and Networks, Theories of Entrepreneurship and International and Global Strategy in line with key developments; 20 brand new cases and updated case material throughout exploring the shifting economic fortunes of companies around the world, the rise of developing nations and rapid changes in communications and technology including the impact of the Corona virus; range of tools within the book and online to support your learning including key strategic principles, strategic project ideas, critical reflections, questions and further reading." -- Provided by publisher.

There are no comments on this title.

to post a comment.
  • Monday - Friday
  • 8:00 AM - 5:00 PM
  • Saturday - Sunday
  • Closed
  • Phone: +971 431 83183
  • Email: Library@aud.edu
  • Address: Sheikh Zayed Road -- P.O. Box 28282, Dubai, AE
  • Map & Directions