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Social media marketing / Tracy L. Tuten
Publisher: London : Sage, 2024Edition: Fifth editionDescription: xii, 447 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9781529623819 (paperback)
- HF5415.T8 2024
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF5415.T8 2024 C1 (Browse shelf(Opens below)) | Available | Y20002820 | |
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Books
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American University in Dubai | American University in Dubai | Main Collection | HF5415.T8 2024 C2 (Browse shelf(Opens below)) | Available | Y20002853 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415 .T344 1975 Fundamentals of marketing, additional dimensions : selections from the literature / | HF 5415 .T74 2008 Step into the spotlight! : 'cause all business is show business! : a guide to getting noticed / | HF5415.T8 2024 C1 Social media marketing / | HF5415.T8 2024 C2 Social media marketing / | HF 5415 .V347 2011 The marketing firm : economic psychology of corporate behaviour / | HF 5415 .V377 2010 Micromarketing : get big results by thinking and acting small / | HF 5415 .W483 2006 What is marketing? / |
Previous edition: 2021
Includes bibliographical references and index.
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox. The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing atSofiaUniversity, USA
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