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Television : what's on, who's watching, and what it means / cGeorge Comstock, Erica Scharrer.
Publication details: San Diego : Academic Press, 1999.Description: xi, 388 p. ; 23 cmContent type:- text
- unmediated
- volume
- 0121835804 :
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | PN 1992.6 .C645 1999 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 615476 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| PN 1992.55 G57 2012 Global television formats : understanding television across borders / | PN 1992.55 .T415 2008 The television genre book / | PN 1992.6 .B495 2008 Global TV : exporting television and culture in the world market / | PN 1992.6 .C645 1999 Television : what's on, who's watching, and what it means / | PN 1992.6 .D36 2012 Television and the moral imaginary : society through the small screen / | PN 1992.6 M58 2009 Television & American culture / | PN 1992.6 .M62 1998 Understanding society, culture, and television / |
Includes bibliographical references (p. 311-369) and index.
This book draws together the outcomes of hundreds of studies to clearly describe, for generalists and specialists, the key roles of television in American life. Some of the conclusions are controversial, but all are based on empirical evidence. Major emphasis is placed on the behavior of the mass audience, politics and public affairs, and effects on children and teenagers.
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