TY - BOOK AU - Kotler,Philip AU - Clarke,Roberta N. TI - Marketing for health care organizations SN - 0135575621 : AV - RA410.56 .K68 1987 PY - 1986///], c1987 CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - Medical care KW - Marketing KW - Social service KW - Health Services KW - Organization & administration KW - United States N1 - Includes bibliographies and index ER -