TY  - BOOK
AU  - Bressler,Stacey E.
AU  - Grantham,Charles
TI  - Communities of commerce: building internet business communities to accelerate growth, minimize risk, and increase customer loyalty 
SN  - 0071361154 :
AV  - HD30.37 .B74 2000
PY  - 2000///
CY  - New York
PB  - McGraw Hill
KW  - Business enterprises
KW  - Computer networks
KW  - Electronic commerce
KW  - Internet
N1  - Includes bibliographical references and index; Communities of Commerce: the Home Page -- The Rise of Communities -- The Drivers of a Community -- Case Study: ENEN.com -- The Business Climate for Internet Communities -- Case Study: The Drummond Group, Inc. -- The Transformation of a Business -- Case Study: JamtdataAB, Sweden -- Reinventing the Community Online -- Case Study: The American Center for Wine, Food, and the Arts -- Steps for Building and Sustaining an Internet-Based Community -- Case Study: The Southern California Communities of Commerce[superscript SM] Initiative -- Company Structure for Community Support -- Case Study: BigAd, Inc. -- The Future of Online Business Communities
N2  - "Communities of commerce" are the primary drivers of online business today and this groundbreaking book provides one of the first complete overviews of the phenomenon. The authors give in-depth case studies of Salon, Yahoo Finance, iVillage, and others and show why they are so successful. 50 illustrations
ER  -