TY  - BOOK
AU  - Küng-Shankleman,Lucy
TI  - Inside the BBC and CNN: managing media organisations 
SN  - 0415213223 :
AV  - HE8689.9.G7 K86 2000
PY  - 2000///
CY  - London, New York
PB  - Routledge
KW  - British Broadcasting Corporation
KW  - Cable News Network
KW  - Broadcasting
KW  - Great Britain
KW  - United States
N1  - Includes bibliographical references (p. [233]-238) and index
N2  - Inside the BBC and CNN provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs about broadcasting's fundamental purpose along with the nature of competition and the relationship between competition and quality have laid the foundations for their current and past success
ER  -