TY  - BOOK
AU  - Fortini-Campbell,Lisa
TI  - Hitting the sweet spot: how consumer insights can inspire better marketing and advertising 
SN  - 1887229094 (pbk.) :
PY  - 2001///
CY  - Chicago, IL
PB  - The Copy Workshop
KW  - Consumer behavior
KW  - Motivation research (Marketing)
ER  -