TY  - BOOK
AU  - Ali,Moi
ED  - Institute of Marketing.
TI  - Copywriting
SN  - 075063510X :
AV  - HF5825 .A44 1997
PY  - 1997///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Advertising copy
N1  - "Published on behalf of the Institute of Marketing."; Includes index
N2  - COPYWRITING provides a step-by-step account of how to write persuasive marketing material. Not only does the book address the different pieces of work that a PR person or marketing assistant might be called upon to produce, but it also concentrates on building confidence in the writer's skills by covering the do's and don'ts of copywriting. Includes tips from professionals
ER  -