TY  - MANSCPT
AU  - Ehrenborg,Jöns
AU  - Mattock,John
TI  - Powerful presentations: great ideas for making a real impact 
SN  - 0749435739 (pbk.) :
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Business communication
KW  - Business presentations
KW  - Public speaking
KW  - Speeches, addresses, etc
KW  - Oral communication
N1  - What's going on in your listener's head? A lot of stuff about himself! -- What will stick in your listener's memory? Pictures! Colour and movement! Experiences! -- What else will reach your listener's mind and heart? Stories! Emotion! Familiarity! -- How can you draw your listener into your story? Show him where his interests lie... -- Can you really change your listener's beliefs? Perhaps... by helping him to participate -- How to build, rehearse and deliver your argument
N2  - Too often the word "presentation" provokes a yawn or a shudder -- in the one who is to deliver it, and in the audience who must suffer it. There is no reason for this; if you follow the advice in this new edition of "Powerful Presentations," you will: * Overcome your inhibitions by putting your audience first; * Design clear and convincing arguments; * Breathe fresh life into your old ideas; * Live in your listener's memory. To present means to give. This lively and practical guide draws on all the best sources -- from classical rhetoric to Web-based graphics -- to help you make your presentation a welcome gift. 'Thank you, what a lovely presentation! Just what I wanted!'
ER  -