TY  - BOOK
AU  - Yadin,Daniel L.
TI  - Creative marketing communications: a practical guide to planning, skills and techniques 
SN  - 0749434589 :
PY  - 2001///
CY  - London, Dover, N.H.
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Communication in marketing
N1  - Previous ed.: published as Creating effective marketing communications. 1998; "In association with Marketing."; Includes bibliographical references and index
ER  -