TY  - BOOK
AU  - McPhail,Thomas L.
TI  - Global communication: theories, stakeholders, and trends 
SN  - 0205156355 (pbk.) :
AV  - P96.I5 M37 2002
PY  - 2002///
CY  - Boston
PB  - Allyn and Bacon
KW  - Communication, International
N1  - Includes bibliographical references (p. 251-256) and index; International Communication -- Latin American Media -- The Marxist Connection -- Chile: U.S. Government-Media Interaction -- China: The Growing Impact of the Media -- New World Information and Communication Order (Nwico) -- Electronic Colonialism Theory (ECT) -- World-System Theory (WST) -- The Connection: Electronic Colonialism and World System Theories -- Communication Forces Among Nations -- Breadth of the Problem -- Format for the Balance of the Book -- Development Research Traditions and Global Communication -- Development Journalism/Communication -- The Economic Growth Model -- The Inadequacy of the Economic Growth Model -- The Research Traditions -- Functionalism -- Structuralism -- Professionalism -- Western Research Failings -- New Departures -- American MultiMedia Giants -- AOL Time Warner -- Time Warner Entertainment History -- CNN Connection -- America Online -- Viacom -- Disney -- History -- Theme Parks: Marketing Media Heroes -- General Electric -- CNBC -- AT&T -- Global Communication Systems: Non-U.S. Stakeholders -- Cultural Imperialism -- The United States of Europe (Use) -- Bertelsmann -- Vivendi Universal -- British Sky Broadcasting Group -- Matra Hachette -- Canal Plus -- Pathe -- Pearson -- VNU -- Mediaset -- Other Foreign Communications Corporations -- News Corporation (Australia) -- Star TV (Asia) -- CanWest Global Communications Corp. (Canada) -- WETV (Canada) -- Aboriginal People's Television Network (Canada) -- Grupo Televisa (Mexico) -- Sony (Japan) -- The Sports Connection -- Global Stakeholders -- Global Issues, Music, and MTV -- Global Television -- Cost Escalations -- Audience Fragmentation -- New International Realities -- Modeling: Creating Indigenous Programs with U.S. Cultural Values -- Global Media: Marketplace -- International Music Industry -- Vivendi-Universal Music Group (France) -- Sony (Japan) -- EMI Group (United Kingdom) -- Warner Music Group (United States) -- BMG (Germany) -- MTV: The Dominant Global Music Connection -- MTV and Electronic Colonization -- CNN: International Role, Impact, and Global Competitors -- CNN -- First Live Broadcast -- Tiananman Square -- Persian Gulf War -- World Report -- International Activities -- CNN Erroneous Report -- Kosovo and CNN -- British Broadcasting Corporation (BBC) -- Radio -- Television -- Deutsche Welle -- Euronews -- Channel News Asia (CNA) -- U.S. Department of State and IBB -- Voice of America (VOA) -- Worldnet Television and Film Service -- Office of Cuba Broadcasting -- The Roles of Global News Services -- Reuters -- Synopsis -- The Associated Press -- Synopsis -- United Press International (UPI) -- Agence France Presse -- Bloomberg -- Dow Jones & Company -- Xinuha -- Inter Press Services -- The Role of Global Advertising -- WPP Group -- Omnicom Group Inc. -- Interpublic Group of Companies, Inc. -- Dentsu Inc. -- True North Communications -- Publicis Group -- Havas Advertising -- Bcom3 Group -- Grey Global Group -- Cordiant Communications Group -- Advertising's Role and Impact -- The Message: Role of International Organizations -- Unesco: Backdrop for the Nwico Debates -- Identifying the Issues and Taking Sides -- The Nonaligned Movement -- Latin America Meetings -- 19th UNESCO General Assembly, Nairobi, 1976 -- New International Economic Order (NIEO) -- The Debate Begins in Earnest -- UNESCO in the 1980s -- UNESCO without the United States -- New Era, Leaders, and Strategy -- UNESCO in the 1990s -- The United States' Reaction -- A New Focus -- Mayor's Successor: An Asian Leader -- The Medium: Global Technologies and Organizations -- International Telecommunications Union (ITU) -- History and Structure of ITU -- Current Concerns -- Geostationary Orbits -- Maitland Commission -- Maitland Follow-up -- International Telecommunications Satellite Organization (Intelsat) -- Intelsat Competition -- The Future of Intelsat -- ITU's Changing Role and Expectations -- Comsat Corporation -- World Trade Organization (WTO) -- Organization for Economic Cooperation and Development (OECD) -- The Internet: Extending Global Media -- The World Wide Web -- History of the WWW -- Video Games -- Internet Timeline -- Impact of the Internet -- Internet and Global Television Issues -- Internet and Hollywood Films -- Internet Users -- Computer Viruses -- Nwico -- Electronic Colonialism Theory (ECT) -- World System Theory (WST) -- ECT Plus WST
ER  -