TY  - BOOK
AU  - Hackley,Christopher E.
TI  - Doing research projects in marketing, management and consumer research
SN  - 0415268958 (pbk.) :
AV  - HD30.4 .H28 2003
PY  - 2003///
CY  - New York, NY
PB  - Routledge
KW  - Management
KW  - Research
KW  - Marketing research
KW  - Consumers
N1  - Includes bibliographical references and index; Interpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 -- 'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 -- Phenomenology, page 171 -- Ethnography, page  196 -- Critical research and critical discourse analysis, page 219 -- Semiotics and marketing and consumer research, page 249 -- Literary theory and narrative analysis: feminism
ER  -