TY - BOOK AU - Heiz,André Vladimir AU - Richter,Bettina ED - Museum f r Gestaltung Z rich. TI - Hors-Sol: poster actions in Switzerland SN - 3907078543 PY - 2001/// CY - Z rich, Switzerland PB - Museum f r Gestaltung Z rich, Plakatsammlung, Lars M ller Publishers KW - Posters, European KW - 20th century KW - Catalogs KW - Posters KW - Switzerland KW - Zurich N1 - Includes bibliographical references N2 - Hors-Sol is a record of poster actions conducted by artists in Switzerland, starting with the sensational campaign mounted by the Zurich Concrete Artists in 1961. Though usually a medium for commercial messages, here the poster is used to convey new meanings, some firmly anchored in the context of art, others explicitly aimed at advertising ER -