TY  - BOOK
AU  - Wilson,Richard
AU  - Gilligan,Colin
ED  - Chartered Institute of Marketing.
TI  - Strategic marketing management: planning, implementation and control 
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -