TY  - BOOK
AU  - McNeil,Ruth
ED  - Market Research Society.
TI  - Business to business market research: understanding and measuring business markets 
SN  - 0749443642
AV  - HF5415.1263 .M365 2005
PY  - 2005///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Industrial marketing
KW  - Research
N1  - Published in association with the Market Research Society; Includes bibliographical references (p. 299-301) and index
ER  -